We have often said that the one differentiator that your competitors can never replicate are your residents themselves. And an extension of that is their apartments! So if we can highlight your residents pads, then we have showcased the community in an entirely unique way. That is the inspiration behind an Apartment Decorating Contest, where we not only want to engage our residents and shine a spotlight on the creative and beautiful apartment decorations, but also use the results as a way to inspire prospects to live at our communities. The Contest Overall, the plan is fairly simple: Encourage residents to showcase their apartments, whether it is just one room, or every room, for a chance to win the Apartment Decorating Contest. Tell them they can submit several pictures, including: · ...
We always talk about creating wonderful curb appeal at our apartment communities, and this idea takes on an area that we normally can't make as much of an impact: apartment balconies! Many times, when residents move in they think about what furniture they will have within the apartment itself, but often the balcony gets somewhat forgotten in the process, so this is an opportunity to give a facelift to one of the most visible aspects of your property. The idea is simple - Create a contest throughout one property, or throughout your entire portfolio where residents are encouraged to give their own balcony a makeover, hopefully beautifying the property in the process. To help with the process, you can make a deal with local plant nurseries or outdoor furniture locations to advertise their store in exchange for a discount specifically for your...
Take a look at graphs on pet ownership over time, and you will see massive increases over the past 25 years. And not only is pet ownership rising, but people's connections with their pets has gotten even stronger. Pets are no longer just animals, they are their "kids", whose "parents" dote on them just as much as they do on those less furry, human kids. This also gives opportunities to apartment communities to take "pet friendly" well beyond simply accepting pets, creating an entire suite of services and activities that actively welcome pets. A pet costume party is one of those quirky events that seem so incredibly awkward to some, but still drive a ton of interest from those who love their pets! The idea is simple: Set up a day for residents to bring in their pets to the community...
A lot of time when we think about "pet friendly", people immediately picture dogs, probably because they are the main focus of weight limits. But there are plenty of residents who love their cats, and June is a great way to focus on our feline friends! 1) National Adopt a Cat Month - As spring is a randy time for cats, June has become National Adopt A Cat Month to find homes for those new furry little kittens. So call up the local shelters and find out more details about their adoption programs. Consider lifting pet fees during the month as a way to support the program! 2) June 4th: Hug Your Cat Day - Yes, they have a holiday for just about everything. But no matter how silly the "holiday" is, it often gives a great reason to reach...
We actually found this event on the Best Western Denver Southwest’s Fan Page, where the hotel has a dinosaur theme. In a fit of brilliance, the hotel ran a Pet Cardboard Box Dinosaurification Challenge, where basically entrants would draw a dinosaur on a cardboard box, and stick their pet’s head through it for some fun. Yes, it’s goofy, but it did a great job at interacting with their fans! Plus, the pictures ended up getting shared not only on Facebook, but throughout all sorts of sites, each time creating opportunities for free publicity. But even on just Facebook, these were the basic stats for the kitten T-Rex picture: Would you like that type of reaction to your contests? This same concept, or one similar, would be a great fit for a “pet friendly” apartment community! ...