Forgot Password?   Username?
Create an Account

  • Sign in with Facebook

    Resident Events is a resource for property management professionals to find, share, and rate community events and apartment party ideas with each other!  Need some community event ideas?  Just take a look around!

    Get Connected!

    Come and join our community. Expand your network and get to know new people!

    Remember me
    Forgot Username? Forgot Password?
    Sign in with Facebook
    View All Members
    No public photos available
    Sorry, we currently have no events.
    View All Events

    langreogonfransar.eu ( langreogonfransar.eu )

    ❶❷❸ Serum för ögonfransar 2016 - ricinolja ögonfransar. Längre ögonfransar

    Serum-balsam för ögonfransar - du vet inte vad du ska välja? Vi frågade över 100 kvinnor och proffs. Kontrollera rating resultat

    Webpage ( leapoffthepage.co.uk/index.php ) Is 'Average' Really The Finest?

    Obstacle Areas meant for nonprofits

    There are so many diets available which it becomes quite incredible racking your brains on just what kind would be the the fit you need.…

    Sweet Saturday 4 days ago

    The idea here is a "Create Your Own Strawberry Shortcake" bar that is designed to bless the residents throughout the day. It is not a "large gathering" event, but rather a non-traditional "come and go" event that reaches a lot of residents, and is for resident appreciation. Residents are allowed to come when it is convenient for them, so it will reach those that might not be able to come to your regular events. This is a great event for Mother's Day or Valentine's Day weekend. Sweet Saturday could also be used to pep up any dull dreary fall or winter season. This event would be an ideal Resident Appreciation Week event.This event would be held indoors in the clubhouse during leasing hours. You would need to set up and clean up, as well as hang out throughout the event to refill containers and talk with residents. This event would be an ideal Resident Appreciation Week event.

    Yappy Hour 4 days ago

    During this time of the year, it can be easy to get caught up in planning Resident Events which revolve around the holiday themes of November and December.  This week’s Resident Event is not specific to any month or holiday, and can be planned any time of the year.  In fact, if it ends up being a big hit amongst your residents you could make it a weekly, monthly, or quarterly event!

    This event is only applicable to pet-friendly communities but is sure to be a big hit! Let’s plan a resident Yappy Hour!  How many events do you plan that include your residents’ pets?  This one is just for them!  Get creative with your flyers using cute slogans such as “dogs + humans + treats for all = Yappy Hour”; put up a sign during the event which says, “Let’s Pawty”.  Make little dog goodie bags using treats, bones, and tennis balls.  Purchase a few of the bone-shaped holders for the doggy waste bags that clip onto their leash and include them in the bags.  Based on your budget, have Frisbees made with your property logo on them and pass them out during the event- usually with items such as these you have to buy in bulk to get the best price, but you can always give the extras out as move-in gifts or save the rest for future Yappy Hours!  Be sure to provide beverages and light refreshments for your residents, too.  You could get a gift card to a local pet supply store (Pet Smart or Pet Co) and every attendee will be entered into a drawing to win it.  Use pictures and decorations that are “dog-friendly” such as bones, paw prints, and fire hydrants.  Reach out to local groomers, pet sitters, dog walkers, or veterinarians to see if they would like to have their info available to the attendees.  If your community has a dog park, plan the Yappy Hour near that area so the dogs can run around!   

    This is an easy event where you don’t have to have too much going on or planned activities- get your residents and their dogs together and the fun will just happen!  You’ll want to be sure to lay out some ground rules to ensure safety and reduce liability for all.  Rules should include: all dogs must be spayed or neutered and up to date on vaccinations; dogs must be kept on the leash at all times while inside the clubhouse (or whatever area you are using for the Yappy Hour);  consider restricting the event to children over the age of 8 only for their safety; etc.

     

    's Most Wanted Apartment 7 days ago

    We like to have "Cedar Pointe's Most Wanted Apartment" contest on Facebook every year or so.

    We ask that residents who think they've got the best looking home take photos of their apartment and post on our facebook. The resident with the most "likes" wins!

    Benefits of Most Wanted Apartment Contest:
    *Keeps users engaged on your facebook page
    *Gives contestants and voters a deeper sense of community
    *Gives other residents and prospects decorating and furniture placement ideas
    *Provides the property with several different photos to be used in marketing
    *Increases the number of "likes" on the property's facebook page

    ***The photos below are actual photos submitted by our residents.

    The ABC Game, Social Media Style 7 days ago

    For those who have been on long road trips, you probably know the ABC game, where you have to spot each letter of the alphabet, finally getting to “Z” before anyone else in the car.  Most of us know the pain of trying to get the dreaded letter “Q” when all you see are crops and cows!  Well, this idea uses this basic concept, but applied to your Facebook Fan Page!

    The Rules:

    ·         Residents must take a picture of signs around town that include each letter of the alphabet, and post them to your fan page one by one.

    ·         Each picture/sign/location can only be used for one letter, so “Abracadabra Magic Shop” couldn’t be used for A,B,C, and D.  (Also, multiple pictures of multiple signs of “Abracadabra Magic Shop” would be against the rules)

    ·         The picture must be of the entire sign, not just the letter they are seeking

    ·         License plates are not allowed

    ·         No pictures from moving cars are allowed, for safety purposes

    Scoring:

    Rather than just have a “winner take all” with one person cruising through the entire alphabet, you can create a scoring system that opens up more interaction!

    ·         Each letter earns you one point

    ·         If a picture gets 10 likes, then that picture earns a bonus point

    ·         The person first to the letter “Z” earns 3 bonus points

    This way, the person who finishes first definitely gets a bonus, but it also shows that the interaction on the pictures is also important to win!  So as the program progresses, remind residents to not only participate in the contest itself, but also “like” the restaurants and locations they see in the pictures, as well.  This could be a great way for residents to talk to each other about their favorite restaurants, stores, and other locations around your community!

     

    Bonus idea:  If the game goes off as planned, you suddenly will have a ton of pictures of local businesses, which is a great opportunity for outreach marketing!  You could share the picture on their fan page, if they have one, or even give them a ring and tell them they were pictured in the contest.  Explain that this is free publicity, and if their picture gets more than 10 likes, it will help that contestant and potentially get even more exposure.  Maybe they will even give away a special coupon or discount for the program under their picture!  There are loads of ways to leverage this contest, so get creative!

    42 yrs old Regional Training Manager Billingsley from Gormley my site: vitalla.es ( vitalla.es/articulo/juanetes-dolorosos-tenemos-la-… )

    ¿Juanetes dolorosos? ¡Tenemos la solución - Hallu Motion!

    Pies deformados, problemas para comprar zapatos, callos, dolor a la hora de andar... ¿Te suena familiar? Gracias al corrector Hallu Motion los eliminarás en 4...

    Tag (you're it) Party 2 weeks ago

    Water balloon fights aren't for everyone and can get out of control- there is always some by-stander who accidentally gets hit by a stray balloon. How about a game of Tag? Baby powder and some tube socks makes for a super fun and very messy party. Kids of all ages would love it, but it is a perfect activity to get grown ups acting like kids
    Fill the toe of the sock with powder and then use it tag the others – everyone wears dark/black – the advantage is it washes out pretty easy. If you can find colored powder, change up the attire to light colored shirts.

    St. Patrick’s Day Party! 2 weeks ago

    Celebrate St. Patrick’s Day with your residents by giving away up to $50 off April’s rent for the first 10 residents that walk through the door with the best green outfit.

    Decorate the party space with bells and white calla lilies. The Bells of Ireland bring good luck and the lilies represent beauty. For simple, easy and effective decorations make green shamrocks.

    Here are a couple templates you can use for decorations. 

    (Click on images for full size templates)

     

    Of course wear green. Have some spare green items of clothing available for any guests who might have forgotten to come dressed in green. Even green party hats, party wigs, or party glasses can green them up a bit for the occasion!

     

    Party activities. The celebrations deserve some games or activities to heighten the fun. Here are a few ideas:

    The Ladder Lingo Game: A nice mind teaser game. Begin with St. Patrick’s Day themed words, and ask the person sitting next to you to think of another themed word beginning with the last letter of your word. For the word “Celtic,” the next word could be “Clover.” The game keeps going until no one can think of another themed word.

    For the kids: Painting St. Paddy’s T-Shirts. Another simple yet fun St. Patrick's Day party activity. Have t-shirts in all sizes ready, a painting area set up, and some shamrock, leprechaun or Irish flag stencils for ready use. And don't forget to get fabric paints!

    After Hour Renewal Signing! 2 weeks ago

    We know that several residents can’t make it to the office during business hours to sign their renewal. Pick a day out of the week to stay a few hours after and have leases printed and ready to sign along with some refreshments of your choice.

    For residents signing a 9 month lease have them draw for a free carpet cleaning, an accent wall painted if they provide the paint or even a small discount off rent the first month of the new lease.

    For residents signing a 12 month lease have them draw for new countertops, or you can offer minor upgrades, which will still make a big impact: installing or upgrading ceiling fans, or replacing old blinds with new ones. Not only will you recoup some of the cost through increased rent, but when residents do eventually move out, the market value of the remodeled apartment will have increased.

    At the end of the day everyone is a winner. It’s important to show your residents that you're happy to have them as members of your community.

     

     

    Airconditioning and Refrigeration Mechanic Ned from Fort Providence Also visit my web-site www.hallumotion.pt ( www.hallumotion.pt )

    Salão de movimento - um equalizador moderno para joanetes

    O Salão Motion - Editor, câmera halluksy para usar durante o dia. O distribuidor oficial partido. Encomende agora.

    Summer picnic & salad potluck 2 weeks ago

    We provided hotdogs (on the grill), buns, all the condiments, baked beans and different chip varieties. We asked residents to bring salads. The turnout was fabulous. Our groundskeeper grilled the dogs and the office staff did the rest.

    Taste of the Town 2 weeks ago

    This event comes to us from Becky Currie on our Multifamily Insiders Fan Page:

    We did a "Taste of _________(insert city/town)" and partnered with local restaurants to provide FREE samples of their food. The residents loved it because they got to sample all of the great food right there at their clubhouse/pool area. They took great pride in the fact that "Their" apartment community did this event and many would bring a guest which really made a powerful impact on these potential residents! The restaurants loved it because it was relatively inexpensive marketing to a demographic that was likely to visit their establishment! Even showing photos and telling/inviting prospects about/to the event had a huge impact! It was an annual event that everyone looked forward to. We did it in the spring and hosted it poolside, it offered a great chance for new residents, who moved in during the winter, to meet people prior to the summer social scene!

    Apartment Garden DIY Project 2 weeks ago

    For a while we’ve been talking about residents taking “emotional ownership” of their apartment and community, where the more they put into their apartment, they more satisfaction they have and the less likely they are to abandon all the effort they have made.  So we see huge benefits in providing opportunities for residents to improve their own apartment in a positive way.  In this sense, we believe there are huge opportunities with “Do It Yourself” community projects where residents get together to work on an improvement option for their apartment.

    Today’s DIY project is not only a great option for those residents with a green thumb, but it also is a great fit for communities that are looking to be more ecologically minded!  Here is an apartment garden DIY project that might be fantastic for residents:

    The website for the main garden project is http://www.windowfarms.com/, which allows you to either join the community and get the blueprints for the project or buy complete kits pre-made.  The pre-made kits are pretty expensive, in the hundreds of dollars range, but I’m not sure how much it would cost for the DIY approach.

    What do you think about this DIY project for your residents?

    Paint Party 2 weeks ago

    One of the biggest trends right now are group painting parties, and it is a great opportunity to get your residents involved!  Essentially, it is a social event where a group gets together to paint their own work of art at a local art studio.  There are places popping up all over the country, and here is an explanation of the program from Pinot's Palette:

    Join us for an unforgettable evening of fun, friends, and fine art where you bring the Cocktails and we provide the Canvases! All you need to do is bring your friends, open your favorite bottle of wine and get ready to be inspired by our local artists who will guide you step-by-step through a featured painting. At the end of the night...leave with your own masterpiece.

    Every place will have its own rules, but most allow attendees to bring wine and cocktails, as they challenge their inner creative self.  Often, the group picks one picture to bring to life, and there are often great choices for kids, as well.

    One of the great aspects to this event is that residents then have something memorable to take home, and potentially hang on the wall.  It will always serve as a visual reminder of the event and the experience.  Also, it gives the community some potential options for sharing the pictures on Facebook, or even creating a mini-art gallery in the community clubhouse!

    The event can get a bit pricey, so talk with the provider about group discounts, and from there, you can either pay for each attendee, pass it along to the residents, or split the cost.

     

    Have you seen paint parties spring up in your area?

     

    Update:  We found a similar event created by Augusta Houston, but instead of a traditional canvas, they painted on wine glasses!  Love this idea, so residents can use their art whenever they want!

    Take n Go Spice Mixin' Party 2 weeks ago

    Every community has its share of "foodies", those whose food is their passion.  And for that group, a new trend is hitting the country - Spice Mixing Parties!  Spice blends have been a popular staple at Pampered Chef parties, Wild Tree, and Taste of Home Entertaining, and now people are taking it upon themselves to create their own spice blends.

     ‘Take n Go Spice Mixin’ parties are an easy, low-key event that takes very little to organize and host.  Request each attendee bring their own set of measuring spoons, and sandwich size ziplock bags. Freezer safe baggies are recommended so the freshness of the ingredients last longer, but generally they should be used within approximately 3 months afterward.  

    As the host, a couple days ahead, collect personal mix suggestions and recipes from the projected attendees or Pinterest for things like Dill Dip, Taco Seasonings, and Guacamole, then purchase those ingredients in easily accessible and clearly labeled containers to be shared.  For example, you should have a separate jar of oregano for each Mix Station requiring that ingredient, and enough of that ingredient per station that allows every person one of the filled Spice Mix bag recipes each.  You have ‘stations’ that are just individual groupings of the ingredients for each recipe, and the party goers circulate with their stash of baggies, filling one baggie from each station to ‘Take n Go’.  

    I’ve found the easiest and least confusing way to present this is with an easy to read large print-up of the Recipe’s Name, ingredient list, and portions placed or taped at each station.  At the beginning of the evening, have each person label the outside of each baggie with the name of the spice mix that will be placed inside, and any further instructions needed.  For example, 'Dill Dip: add to 1 cup sour cream’.  This will cut down on the congestion of people and lack of markers at each station, keeping the flow moving.  Every person should be armed with their personal box of baggies, labeled, and a set of measuring spoons.  For each person, print out a collection of the recipes shared that night, and any further additives needed to complete it.  For example, my Ranch Seasoning requires sour cream, but I won’t store that with the ingredients, and need to know how much to mix with my new ‘Take n Go’ packet just prior to using it.  Again, a suggestion would be to mark these additional instructions alongside the name on each individual baggie.  Every person will have the Recipe Collection print-out to recreate any and all of the mixes in the future.

    Much like Bunco, this type of activity is quick and brainless, so conversations spread, and people are forced to move and mingle by the party’s very nature.  And everybody’s a Winner!  We all either swap great recipes for that next savory home-made burger, or have hours of Pinterest-surfing pay off!!!  Who doesn’t want to check something off their Pinterest List?!??!!  I need more Pins in my “Tried and True!” board, and less of the questionable Pinterest Fails.  

    I’ve made your first ‘Take n Go Spice Mixin’ party easy by collecting a few recipes here for you, with a special ’Thanks!!’ to my friend, Katrina Smith.  I hope it gets your creativity rolling, and something delicious at your next gathering or dinner with the kids. 

    Good luck and Have Fun!

     

    Dill Dip:

    2 Tbsp Minced onion

    2 Tbsp Parsley Flakes

    2 Tbsp Dill weed

    1 tsp Garlic Powder

    1 tsp Salt

     

    Mix with 1 cup of mayo and 1 cup of sour cream and chill overnight for best results.

     

     

    Taco Seasoning:

    1 Tbsp Chilli powder

    1/4 tsp Garlic Powder

    1/4 tsp Onion Powder

    1/4 tsp crushed red pepper flakes

    1/4 tsp Dried Oregano

    1/2 tsp Paprika

    1 1/2 tsp Ground Cumin

    1 tsp salt

    1 tsp Black Pepper

     

     

    Poultry Seasoning:

    2 tsp Sage

    1 1/2 tsp Thyme

    1 tsp Marjoram

    3/4 tsp Rosemary

    1/2 tsp Nutmeg

    1/2 tsp Black Pepper

     

     

    Steak/Hamburger Rub:

    3 Tbsp salt

    1 Tbsp Onion Powder

    1 Tbsp Garlic Powder

    1 Tbsp Paprika

    1 Tbsp Black Pepper

    1 Tbsp Sugar

    1/2 Tbsp Nutmeg

     

     

    Ranch Seasoning:

    2 Tbsp Dried Parsley

    1 1/2 tsp Dill Weed

    2 tsp Garlic Powder

    2 tsp Onion Powder

    2 tsp Minced Onion

    1 tsp Black Pepper 

    1 tsp Chives

    1 tsp Salt

     

    *3 Tbsp = 1 packet

    1 ‘packet’ + sour cream for dip

    1 Tbsp + 1/3 cup Mayo + 1/3 cup buttermilk = dressing

     

     

    Southwestern Dip:

    1 tsp Parsley

    1 Tbsp Minced Onion

    1 Tbsp Chili Powder

    2 tsp Cumin

    1 tsp Dried Chives

    1 tsp Salt

    1 tsp Paprika

    Optional: crushed red pepper flakes

     

    Add 2 Tbsp to 1 cup Mayo + 1 cup Sour Cream

     

     

    Fall "Open House" 2 weeks ago

    Back in the early fall, my community found itself with quite a few available units. In order to market these units, my community hosted a Fall Open House. By enlisting the help of various vendors from the surrounding area, several apartments were choosen to be highlighted for the event. The vendors brought thier wares and set up a booth in an assigned vacant apartment.  Each vendor also donated a gift item to be given away at the end of the day as well as advertised the event from thier place of business.  Avertising was shared by all involved. We also used an e-vite invitation and invited all current residents, as well as previous visitors.  (Another reason for gathering those e-mail addresses!)  Visitors were asked to visit the leasing office before touring the property, they were given a card that required a number of stamps from the vendors in order to be entered for the drawing at the end of the day.The day was quite successful. The residents enjoyed the outing while visiting the vendor booths and the visitors were able to view the property at there leisure. The cost to host the event was only about $250 and resulted in 3 leases for the day and several return visits the following week. The vendors shared in the wealth as well by increasing their customer base.

    3 weeks ago
    Sundae Funday 3 weeks ago

    If your office has Sunday hours, this resident event is for you!  Have some fun on a Sunday by inviting your residents in for a “Sundae Funday”!

    This event will not be hard to set up, just simply gather all of the usual ice cream sundae items and place them out for your residents to come make their own sundaes! You can use the play-on-words between “Sunday” and “sundae” so that this event is catchy. 

    Your shopping list should include:

    -          Ice cream (Neapolitan/multi flavored is probably best)

    -          Sprinkles of various colors

    -          Chocolate syrup

    -          Caramel syrup

    -          Cherries

    -          Whipped Cream

    -          Crushed peanuts

    -          Bowls/Cones

    -          Spoons

    -          Napkins

    -          Tablecloth

    -          Ice cream scoop

    If you really want to get creative, also provide:

    -          Strawberries, bananas and other fresh fruit

    -          Candy- M&Ms, gummy worms, or Reese’s Pieces

     

    Hint: Visit a local fro-yo store for more ideas of various toppings you can provide.

     

    Usually Sunday’s can be pretty quiet around most properties, so this is a fun idea to make something exciting happen on an otherwise quiet day! If your first Sundae Funday has a pretty good turnout, consider making this a monthly or quarterly event! Recurring events usually build with participation over time.

    Last but not least, don’t forget to take plenty of pictures and share (with your resident’s permission) on your property’s social media pages! 

     

    4 weeks ago
    Dress Up Pet Hat Day 4 weeks ago

    Let’s have a little fun with some bizarre January “holidays” which we can turn into Resident Events, shall we?  According to www.holidayinsights.com, January 14th is “Dress up Your Pet Day” and January 15th is “National Hat Day”.  These are two back to back days which you can encourage your residents to participate in and share in the fun! If you really want to get creative and put some effort into it, set up a makeshift photo booth in your office or clubhouse so when your dressed up resident pets and/or your residents come in in their hats, you can take advantage of the photo opportunity! 

    You don’t have to go crazy with the photo booth, just find a flat wall with some open space in front of it and hang either a fun sheet or even wrapping paper with a fun pattern! Try to ensure there is ample lighting, and then the fun will happen on its own!

     

     

     

     

     

    Dress Up Your Pet Day on January 14th is a great day for you to ask your residents to bring their furry friend(s) in wearing their best outfits! Encourage them to stop in during your normal business hours to show off their pet’s outfits and take photos! 

     

     

     

    National Hat Day on January 15th is also an opportunity for your residents to come in wearing their favorite hats for photo opportunities! Those who don’t have pets will appreciate the ability to participate as well as kids of all ages! 

     

     

     

    You should use these photo opportunities to create albums on your social media page for your property, but make sure you get permission to share them first. This will allow you to show how much fun you have at your community and all of the great resident participation you have! This is another low-cost event idea that you don’t really have to do much for except get some flyers and e-blasts out and encourage the participation. Remember the photo booth is just an option so if you want to skip it entirely this would be an event that has absolutely no cost to your property but everyone will have a ton of fun! 

     

    Resident Bingo Ice Breaker 1 month ago

    If you are throwing 100 random people together and hoping they are suddenly going to become fast friends, you are going to have a hard time!  So we found a great way to get people to get to know each other!

    Kristi Dingess found this great template for us, where residents can use BINGO to get to know their neighbors.  With this version of BINGO, however, there is no one at the front of the room reading out ping pong balls.  Instead, residents get a card with a list of traits and interests, and then try to find other residents who have those specific traits.  Just like in BINGO, they try to fill in squares to form lines up and down, left and right, or diagonally.  For example, if a resident finds a neighbor who is a vegetarian, they can put that person's name in the box of being a vegetarian. 

     

    You might consider a time limit if you want the game to progress more quickly, or also let the game meander through the party with no time limit.  If it is the latter, you might give a Speed Prize for the first two people who complete a ‘Bingo’ line of five traits in a row.  Allowing two prize winners allows everyone to keep trying without dragging the process out too long.  The ‘Winners’ need to be able to repeat their new friend’s name and their unique Bingo square quirk.  Even cuter would be to have the prizes be something like the Mints ‘Ice Breakers’.

    Rules:

    1) Can put a person's name down only once per card, even if multiple things apply, unless you have a smaller group.

    2) After the first person wins, the game keeps going for 2nd place, 3rd place, etc.

     

    Simple start up games like this give everyone a spring board to begin that awkward first conversation, and something else to do besides holding a drink and speaking to the same people they already know. Bring everyone out of silence!

     

    Ice Breakers Trademark and Logo by Hershey Corp thru http://www.trademarkia.com/ice-breakers-85899635.html
    Ice Breaker Mints Image provided by http://www.hersheys.com/icebreakers/mint-products.aspx#/ICE-BREAKERS-Coolmint

    Fall "Open House" 1 month ago

    Back in the early fall, my community found itself with quite a few available units. In order to market these units, my community hosted a Fall Open House. By enlisting the help of various vendors from the surrounding area, several apartments were choosen to be highlighted for the event. The vendors brought thier wares and set up a booth in an assigned vacant apartment.  Each vendor also donated a gift item to be given away at the end of the day as well as advertised the event from thier place of business.  Avertising was shared by all involved. We also used an e-vite invitation and invited all current residents, as well as previous visitors.  (Another reason for gathering those e-mail addresses!)  Visitors were asked to visit the leasing office before touring the property, they were given a card that required a number of stamps from the vendors in order to be entered for the drawing at the end of the day.The day was quite successful. The residents enjoyed the outing while visiting the vendor booths and the visitors were able to view the property at there leisure. The cost to host the event was only about $250 and resulted in 3 leases for the day and several return visits the following week. The vendors shared in the wealth as well by increasing their customer base.

    Meet our Maintenance Team! 1 month ago

    This event would be hosted by your maintenance team as a way of getting to know your residents a little better.

    Simply have a mix and mingle with your maintenance team. You can have this event in your community center, in your pool area, or anywhere where you can serve drinks and finger foods. 

    Have your maintenance team all attend so that the residents can have an opportunity to talk to them, ask them questions, and have a booth set up to take any service requests. You maintenance team is the glue that holds your community together and helps keep everything running smoothing, your residents need to know them!

    Customize this event to your community and its culture. Do they participate more when there are games and activities? Food is always a big draw. 

    Hopefully you will open up more lines of communication with your residents and maintenance team to increase your customer satisfaction and request turn around.

     

     

    Soup Social 1 month ago

    We invite our residents for a gathering, door prize(s) and gumpbo.

    Revitalizing The Clubhouse To Market Your Community 1 month ago

    This is going to be one of those strange events that has almost nothing to do with your actual residents.  I know that sounds strange, but bear with us.  Although our clubhouses can be absolutely beautiful, as they should be considering the investment we make in them, another descriptive word can also apply:  Empty.  Of course this does not apply to all communities, but oftentimes, the clubhouse is an attractive wasteland, used only to entice prospects into moving into the community, but not really serving much function beyond that.

     

    So the next question is, "does it really matter"?  Does it matter that our community clubhouse is deserted?  Well, maybe not, but here are some thoughts we should consider about the apartment community clubhouse:

     

    ·         As we have discussed elsewhere, the value of your amenity often ties directly to how often your residents actually use it.  If they don't use it, they stop seeing it as a benefit.  Conversely, if they use it all the time, then there is a lot of value for them and it will impact their decision to renew!

    ·         But who wants to go hang out alone?  One of the main reasons people go to Starbucks, for example, is to simply be around other people.  So in order for the clubhouse to be a destination, it also needs activity to drive interest!  That, of course, creates a sort chicken and the egg scenario, doesn't it?  This means we need to somehow "jumpstart" activity so our residents see it as a destination.

    ·         An active clubhouse impacts leasing, as well!  Seeing a lot of people having fun and getting together is like your marketing brochure coming to life!

    So, if we have established that a full, vibrant community clubhouse is a good thing, consider just one more thing:  Should we really limit it to residents?  That probably sounds a bit crazy, as it is supposed to be a benefit to residents exclusively, and we definitely don't want to make it a free for all with the entire surrounding community.  But frankly, the residents are not using the amenity anyway, and so having non-residents "jumpstart" the activity, might be a good solution!

     

    So now let us get back to the original thought that started this entire "event" idea to begin with!  It occurred to us that there are a TON of mom's groups.  There is probably a mom's group for just about every locale in the U.S., if not several of them!  So, why not offer your clubhouse as their meeting spot?  Now you have a lot of fresh faces coming to the community, who might either need an apartment themselves, or might refer someone they know.  (Young moms still have a lot of non-moms who need apartments!)

     

    Having the group join up at the community does exactly what you might hope - it creates activity and excitement around the amenity.  Plus, the risk is fairly low - the kids might break something every so often, so a small deposit might be needed, but they are not going to trash the place by any means.  It also might appeal to moms within your community and give them a good opportunity to bond with other mothers!

     

     

    The idea can be replicated for all sorts of groups that like to meet up but don't have a place to do so.  Even though you are giving away something, you are also getting something in return, so consider ways to maximize your community clubhouse!

    1 month ago
    Don’t Dessert Us 1 month ago

    Resident Retention is just as important, if not more, to a property’s success as marketing and leasing! This week’s Resident Event is a fun spin on lease renewals!

    Create a fun little flyer to include with your renewal offers which has the title, “Don’t Dessert Us” which is a fun play on words between dessert and desert. Include images such as an ice cream sundae, cookies, or pies. 

     

     

     

     

     

     

     

     

    The event itself will be a renewal party with dessert served! You can keep your office open for a few extra hours during the week and invite your residents to come sign their new lease and have dessert with you! You could serve cake, ice cream, cookies, brownies, and more. Your residents will appreciate your effort to stay open later during the week to accommodate their busy schedules to get their new lease signed, while enjoying some sweet treats!

    Be prepared by making sure you have all of your renewal offers and new lease agreements on hand ready to sign. This event could be done monthly or quarterly depending on the level of turn out that you get from your residents. 

    Here is another idea for an image, courtesy of University Student Housing, with another play on words:

     

     

     

     

     

     

     

     

    2 months ago