Start by letting all residents and local bussiness know that you are going to be hosting a care package event to support the troops. Have those donate from a list things that are needed to our soldiers. Have a community event with local bussineess that you have networked with and have them set up a booth and bring donated prizes to raffel off as people bring their care packages (you can also do this with your vendors). Also, can have games, ect and charge a $1 all procedes go to the delivery of the care packages. Have your staff dress up in military attire. You can do this with any charitable event. Outside marketing will bring in other community residents.