Everybody knows about the idea of a “breakfast on the go” event where you give a muffin, kolache, or some other breakfast item to people as they drive to work. But one additional option is to give them one extra item that has ribbon/bow tied around it with a business card size flyer, and tell the resident that this extra one is for a friend! Granted, some people will just eat the extra one, but some might actually pass it along, and with it, a resident referral! (Instead of a typical business card, make it like a custom flyer that "speaks" directly to the referral.)