Resident Retention is just as important, if not more, to a property’s success as marketing and leasing! This week’s Resident Event is a fun spin on lease renewals! Create a fun little flyer to include with your renewal offers which has the title, “Don’t Dessert Us” which is a fun play on words between dessert and desert. Include images such as an ice cream sundae, cookies, or pies. The event itself will be a renewal party with dessert served! You can keep your office open for a few extra hours during the week and invite your residents to come sign their new lease and have dessert with you! You could serve cake, ice cream, cookies, brownies, and more. Your residents will appreciate your effort to stay open...